THE TRAVELOGUE OF THE
client SafariBoyz
About
The Safari Boyz Tours & Travel Limited is founded by 6 childhood friends, who took pleasure in exploring and experiencing the wilderness in its simplest and most beautiful form. Our childhood journey and through our company we have realised the utmost importance of sustaining a balanced relationship between man and nature. From wildebeest migrations in the Mara, to sensational desert safaris in the Chalbi sand dunes, to gripping Gorilla Trekking in their natural habitats, to rafting on the rapids of the Nile. Those experiences have inspired us to live life to the fullest and to: ‘‘ DO MORE THAN JUST EXIST ‘‘
The design demand
Safari Boyz faced the challenge that their current branding was not aligned with their mission and vision. The existing brand story was not effectively translated into their designs and they wanted a cohesive identity that would resonate with their audience. To increase their professionalism and attract the right audience, they embarked on a design journey with STUDIO NDOTO to create a brand that truly represented their adventurous spirit and passion for exploring the beauty of nature.
The design journey starts with a collaborative agreement through a concise rebranding document. Delving deeper into the “why, how, what” of the company with a thoughtful questionnaire, we gather essential insights. With a clear direction in mind, we craft a tailor-made proposal that reflects the essence of the brand.
After agreeing on the summary rebranding document, the second phase begins: Words to visuals. The words are turned into catchy visuals for brand expression. First concepts are shared explaining why the choice was made for different design aspects. After all, the designs have a story to tell so each choice must be justifiable.
The result? A professional brand that truly represented Safari Boyz’s adventurous spirit and passion for exploring the beauty of nature.
